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Research papers

The mediawatch in Cyprus

Until today the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed. In Cyprus the first ongoing, single source, electronic multimedia measurement panel has been...

Catalogue: WM3 2007
Author: Sophia Avraam
June 3, 2007
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Citation

Avraam, S. (2007a, June 03). The mediawatch in Cyprus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mediawatch-in-cyprus